AAG website journey worksheet
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1. The decision
What are they trying to decide or do? What phrase would they use to describe the need? What useful action should be possible at the end? What is outside the scope of this page? 2. Questions the page must answer
Service area or availability: Cost or quotation method: What happens after contact? 3. Evidence inventory
For each claim record: exact wording; supporting evidence; publication permission; whether it is measured, observed or illustrative; owner; review date.
Permission or licence record: Permission or licence record: 4. Visual plan
What does each image help the reader understand? Is it a real project, prototype or conceptual illustration? What caption and alternative text are needed? Are third-party rights and private details checked? 5. Form and confirmation check
Required fields and purpose of each: Labels visible and understandable: Keyboard and phone check: Errors explained and recoverable: Server acceptance verified: Confirmation tells the visitor what happens next: Response expectation matches actual operation: Accepted enquiry visible to its responsible person: 6. Measurement record
Definition of a qualified enquiry: Data sources and known limitations: Visits, if reliably measured: Changes during this period: Keep denominators explicit. Enquiries / visits, qualified / enquiries and qualified / visits answer different questions. Do not calculate a rate where its denominator is unavailable or incompatible.
7. One useful test
What happened without prompting? Who owns the change and when will it be checked? Original AAG worksheet. General planning aid, not a guarantee of rankings, enquiries or revenue. You may adapt it for your own internal business planning. Keep this credit when redistributing an unchanged copy.